Incentive marketing programs can create significant value for both brands and their customers by giving shoppers both the ability to work toward rewards while also generating loyalty and engagement for the brand. There is plenty of data to suggest that these incentive marketing programs are successful value-generators. But in order to break down exactly how rewards programs affect consumer behavior and generate value, we need to take a closer look at the process of individual decision-making and the economics of exchange.
In this white paper you'll learn:
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