Understanding the impact of Incentive Marketing programs using both the perspective of Psychology and Behavioral Economics.

Incentive marketing programs can create significant value for both brands and their customers by giving shoppers both the ability to work toward rewards while also generating loyalty and engagement for the brand. There is plenty of data to suggest that these incentive marketing programs are successful value-generators. But in order to break down exactly how rewards programs affect consumer behavior and generate value, we need to take a closer look at the process of individual decision-making and the economics of exchange.

In this white paper you'll learn:

  • What Incentive Marketing is, and the evidence that supports its effectiveness
  • Two value-creating benefits that incentive marketing programs offer to brands from both a traditional economic framework and a behavioral economics perspective.
  • Identifying the forces at play that make incentive marketing even more valuable than traditional economic models would predict.
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