Every business knows that consumer trust is important, but trust is hard to measure. Often times, it is disregarded as an abstract emotion that doesn’t have a place in modern data-driven marketing strategies. Consumer trust doesn’t have to be an elusive, touchy-feeling notion that businesses hope to cultivate. It’s built on concrete expectations of the product or service promised. When those expectations are met, trust is confirmed and customers reward the brand with more business, both directly and through positive advocacy.
In this whitepaper you'll learn:
Our weekly newsletter providers readers with the latest intellectual developments in the incentive marketing space, as well as the latest technology Swell has to offer. Subscribe today to become an incentive marketing expert!