Every ecommerce merchant understands the power of connecting with their customers on social media - its proven to keep visitors engaged with a brand, develop trust, and convert them into loyal customers. Most merchants quickly understand that their social media channels are only useful if they are reaching the “right” kind of people and yielding the “right” kinds of interactions. Targeted ad campaigns are by far the most common strategy businesses use to increase their social media following and increase overall engagement, but they are also the most expensive. Incentive Marketing is a more cost effective way to both increase engagement and attract high-value followers at the same time.
In this whitepaper you'll learn:
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